Fresh ideas, fresh attitude, fresh front
Leaving corporate to clean up the Fresh Front story
Hi, I’m Marty Wilson.
I never wanted to climb the corporate ladder – I wanted out. The meetings, the jargon, the feeling that none of it actually mattered.
So, I ditched the comfortable job and set out to do something real.
But stepping into the trades world? That was a wake-up call. Dodgy operators, splash-and-dash jobs, and customers left wondering if anyone actually cared.
It was like customer service had packed up and gone on a permanent smoko. That’s why I started Fresh Front. To do it properly. To bring back old-school service, where a job’s done right, not just fast.
Where customers don’t have to chase you down. Where homes and businesses get the care they deserve. So, we built our own lane – professional exterior cleaning and surface maintenance, done right.
No cowboys, no cutting corners, just good, honest work. Now, Fresh Front is more than a business – it’s a movement. Aussies helping Aussies look after what matters, with service that’s actually worth raving about. And at the end of the day, as a customer, you’re my boss.
I thank you for that and genuinely appreciate your support. This isn’t just a job. It’s what we do, and we bloody love it.
Marty Wilson
Founder, Fresh Front
Slinging Soap' Since 2016 Slinging Soap' Since 2016
2016
Taking a Leap
Fresh Front was established in 2016 when I left a secure corporate job to build a business for my family’s future. I wanted to create a company that offers great service and an environment where the team can grow and achieve their dreams. I was tired of the “Doom and Gloom” in South Australia and set out to prove the naysayers wrong!
2016
Seeing the Need
I quickly realised “Everyone lives in or works in a building that needs cleaning”
No one was doing it right? A mish-mash of services, but no one really gives property the care it deserves and with the rise of complexity of materials, it was needed more than ever.
2017
Learning and Adapting
Over several years, I invested every spare moment learning and testing the best exterior cleaning technology and techniques from around the world, adapting them to suit our local needs and conditions here in Australia. There was a real need to understand the maintenance aspects of the materials used in the exterior of our properties.
2017
Recognised Excellence
In 2017, Fresh Front was accepted into the Business SA Young Entrepreneur Program (SAYES), where I honed my business skills, networked with great people, and was thrilled to win the “Business Plan of the Year” award.
2016-2018
Building a Great Team
It was always on the cards to build a great team, I knew I couldn’t do it all alone. I went out of my way to find the right kind of people to be involved, people like me who saw the vision and really cared about the customer.
2019
A Warehouse of Our Own
First warehouse a pivotal moment when we felt like a “real business”
2020
Persevering Through COVID
Covid hit despite challenges, and the demand for our services exploded.
2021
Stepping Into the Spotlight
Attended first industry trade show to share the Fresh Front story. I met with other business owners, some of which were struggling and I could see that our approach to this business was unique and our systems quite valuable.
2022
Bigger, Better, Bolder
Continued to grow our team and our reputation in Adelaide. It was clear our services were in demand and people were interested in what we had to offer. We grew our facilities and put more trucks on the road.
2023
Champions of Clean
Winners of Australian Trades Champion Award for residential cleaning.
2024
Fresh Front, Franchise Ready
We looked at the best way to continue to grow and it always came back to franchising. The best people wanted to do their own thing, and this allowed us to arm ourselves with the right systems and processes.
2025
A Fresh Era Begins
Our first franchise partners launch and start delivering Adelaide top notch service.
Australia's dream team when it comes to clean
A great business is built on great people—and that’s exactly who we are. Real, hardworking, passionate, and driven to do the job right.
We handpick our team for authenticity, attitude, and a commitment to top-tier service because customer satisfaction isn’t just a goal—it’s what we do. When we clean, we mean it.
No shortcuts, no nonsense—just quality work done right. Meet the dream team, set to keep your place clean!
Our Values
Commitment to Quality
We believe in delivering the highest quality service, ensuring every job is done right the first time.
Customer Satisfaction
Your satisfaction is our top priority. We strive to exceed your expectations with every service.
innovation
We continuously seek out the latest technology and techniques to provide the best solutions for our customers.
We Don’t Like to Brag, But...
Celebrated for our service, we’ve earned awards nationally and in SA.
